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Carolina Crossroads is Awarded 2011 Forbes Travel Guide Four-Star Rating

Carolina Crossroads at The Carolina Inn Earns 11th Straight Forbes Four-Star Dining Rating

Chapel Hill, November 16, 2010 – Carolina Crossroads was honored with a 2011 Forbes Four-Star Award by Forbes Travel Guide. The list has defined the industry's highest standard for excellence in hospitality for over 50 years. As the originators of the prestigious star rating system, Forbes Travel Guide provides one of the most comprehensive evaluation systems of hotels, restaurants and spas in the world. Carolina Crossroads' review by Forbes Travel Guide's incognito experts can be found online at www.forbestravelquide.com.

“The entire team here at The Carolina Inn is extremely excited and thrilled to be recognized with a Forbes   Four -Star rating.  Our Culinary team prides themselves with outstanding culinary delights and uncompromised levels of service.” said Shawn Gracey, General Manager of Carolina Crossroads.

"We are delighted to announce this year's Four-Star winners, demonstrating the rich diversity among outstanding experiences that define the best of the best hotels, restaurants and spas worldwide," said Shane O'Flaherty, President and CEO of Forbes Travel Guide. "As in years past, the 2011 Star Rated properties share an uncompromising commitment to the highest standards of guest service, luxurious accommodation and unique, memorable experiences; as the Forbes Travel Guide brand grows worldwide, we are pleased to include a geographically broader, yet ever more selective, group of properties to the list."

ABOUT THE CAROLINA INN
Recognized as one of America’s “cultural resources worthy of preservation,” The Carolina Inn is listed on the National Register of Historic Places with elite status as a AAA Four Diamond Award Hotel and Forbes Four-Star Award-Winning Dining at the Carolina Crossroads Restaurant. From the day it opened in 1924, the 185-room Inn has played an important role in the life of the University of North Carolina and the Chapel Hill community. As one of only four hotels in North Carolina built before 1925 to remain in continuous operation, it has long been one of the most popular sites in North Carolina for special events, weddings, business meetings, and academic conferences with over 13,000 square feet of flexible meeting and event space. In addition to having a rich cultural history, The Carolina Inn is architecturally significant, blending elements of antebellum Southern plantation houses with Georgian and neoclassical features often found in the Northeast. The original front of the building was modeled after the Potomac River front of Mt. Vernon. The Carolina Inn is one of more than 35 independent, upscale and luxury hotels, resorts and golf clubs in the United States managed by Destination Hotels & Resorts, the fourth largest independent hospitality management company in the country.

ABOUT FORBES TRAVEL GUIDE
Forbes Travel Guide, formerly Mobil Travel Guide, originator of the prestigious Mobil Star ratings and certifications, has provided the most comprehensive ratings and reviews of hotels, restaurants and spas since 1958. In October 2009, Mobil Travel Guide announced a strategic partnership with Forbes Media LLC. This exclusive licensing agreement between two industry leaders with more than 140 years of combined experience transfers the hospitality industry's premier star rating and travel guide brand from ExxonMobil to Forbes. Forbes Travel Guide has a team of expert inspectors who anonymously evaluate properties against rigorous and objective proprietary standards, providing consumers the insight to make better-informed travel and leisure
decisions.

ABOUT FORBES MEDIA LLC
Forbes Media encompasses Forbes and Forbes.com, the #1 business site on the Web that reaches on average more than 17 million people monthly. The company publishes Forbes and Forbes Asia, which together reach a worldwide audience of more than 6 million readers. It also publishes ForbesLife and ForbesWoman magazines, in addition to licensee editions in China, Croatia, India, Indonesia, Israel, Korea, Latvia, the Middle East, Poland, Romania, Russia, Turkey and Ukraine.

Michelle Voelpel
Marketing and Public Relations Manager
919.918.2722
mvoelpel@carolinainn.com




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