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The Carolina Inn and Its Carolina Crossroads Restaurant

Awarded Prestigious AAA Four Diamond Ratings

CHAPEL HILL, N.C. (January 2013) – Diamonds – AAA diamonds, of course – are a guest’s best friend when it comes to identifying quality accommodations and fine dining and The Carolina Inn and its Carolina Crossroads Restaurant have been awarded AAA’s prestigious 2013 Four Diamond ratings. It marks the 16th consecutive hotel honor and 11th straight restaurant recognition.

“The Carolina Inn has many long standing and wonderful traditions and we are proud to receive these prestigious hotel and restaurant ratings since 1997 and 2002, respectively,” said General Manager Jack Schmidt, who received the awards at a ceremony last week.  “Our team works extremely hard to earn and maintain the AAA Four Diamond level of quality. We try to make sure we keep Four Diamonds by not simply meeting – but by exceeding each of the criteria for those high ratings each and every day.”

 “AAA’s requirements for a Four Diamond rating are rigorous, and those that achieve this designation are among the finest hotels and restaurants in the world,” said David E. Parsons, president and CEO of AAA Carolinas. “Only 3.4 percent of the more than 59,000 annual inspections conducted nationally result in a Four Diamond rating.”

The AAA Four Diamond Awards are given out in three separate ceremonies around the state. A total of 35 hotels and 14 restaurants throughout North Carolina have achieved this rating.

AAA gives the Four Diamond Awards annually to qualified hotels and restaurants in North America. More than 2,000 properties nationally earn the Four Diamond ratings after specially trained evaluators conduct anonymous overnight stays or dine incognito. Lodgings include eight different classifications, such as bed and breakfast, hotel, cottage and country inn with four sub-classifications such as historic, classic, resort and casino. Restaurants have varying cuisines and ambiances. Each restaurant and lodging that receives any level of diamond rating from AAA is listed in AAA’s TourBooks, which are distributed free to any of the organization’s 53 million members nationwide.

Founded in 1922, AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 1.8 million members with travel, automobile and insurance services while being an advocate for the safety and security of all travelers.

About the Carolina Inn
Built on the campus of UNC Chapel Hill in 1924 by John Sprunt Hill – distinguished alumnus, successful businessman and University trustee – The Carolina Inn’s original concept was “to provide for the special wants and comforts of the University alumni...and University visitors.” The historical Carolina Inn features 185 charming and well-appointed guestrooms including 7 luxury suites. www.CarolinaInn.com

About Destination Hotels & Resorts
Destination Hotels & Resorts is a privately held hospitality management company headquartered in Colorado. With 40 independent, luxury and upscale hotels, resorts and golf clubs, Destination is the fourth largest hospitality management company in the country. The company’s portfolio features more than 9,600 guest rooms, 18 golf courses and 16 full-service spas. Destination Hotels & Resorts properties are located in key metropolitan and resort markets including Washington, D.C., Chicago, Seattle, Denver, San Diego, Santa Fe, Aspen, Austin, Phoenix, Portland, Palm Springs, Palos Verdes, Maui and Lake Tahoe. The company is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises. For a complete list of properties in the Destination Hotels & Resorts collection, please visit www.DestinationHotels.com.

Michelle Voelpel
Director of Marketing and Public Relations
919.918.2722
mvoelpel@carolinainn.com




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