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The Carolina Inn Wins 2009 Web Marketing Association WebAward

Award For Outstanding Work in Web Site Development and E-Campaigns.

CHAPEL HILL, N.C. (October 25, 2009) – The historic Carolina Inn, in conjunction with its e-marketing partner E-site Marketing, recently took home a Web Marketing Association WebAward for outstanding work in Web site development and e-campaigns.

The Carolina Inn was one of seven Destination Hotels & Resorts recognized with the Hotel and Lodging Standard of Excellence award.

“Our redesigned website launched earlier in the year, capturing the charm of the historic property and engaging guests with an array of tools and features that have generated additional online traffic, bookings and brand loyalty,” said Mark Nelson, Director of Sales and Marketing at The Carolina Inn. “It’s a tremendous credit to our entire team to receive this prestigious award.”
“It’s an honor to be recognized for the hard work we’ve put into our integrated strategy across the portfolio,” said Isaac Gerstenzang, Corporate Director of E-Commerce for Destination Hotels & Resorts. “A few years ago we evolved our strategy to provide a consistent architecture while allowing each property the opportunity to showcase its individuality. This, coupled with our search engine strategy, has created a lot of traction for the collection and translated into increased bookings.”
In the 2009 WebAwards, there were 96 industry categories. Each Web site went head-to-head with other Web sites in their category and the highest score was selected Best of Industry winner in that category. Of the remaining entries, if they received a score of 60 or greater out of a possible 70 points granted by the judges, the entry received the Outstanding Web site award. Entries that scored between 50 and 59.9 received the Standard of Excellence.
The Web Marketing Association is the producer of the WebAward Competition. Now in its 13th year, the WebAwards is the premier annual Web site award competition that names the best Web sites while setting the standard of excellence for all Web site development. Few Web site award programs recognize the individual achievement behind the creation of today’s top Web sites the way the Web Marketing Association does. The organization believes it is important to recognize the people and organizations responsible for developing some of the most effective and best Web sites on the Internet today.

About The Carolina Inn
Recognized as one of America’s “cultural resources worthy of preservation,” The Carolina Inn is listed on the National Register of Historic Places with elite status as a AAA Four Diamond Award Hotel and Mobil Four Star Award-Winning Dining at the Carolina Crossroads Restaurant. From the day it opened in 1924, the 184-room Inn has played an important role in the life of the University of North Carolina and the Chapel Hill community. As one of only four hotels in North Carolina built before 1925 to remain in continuous operation, it has long been one of the most popular sites in North Carolina for special events, weddings, business meetings, and academic conferences with over 13,000 square feet of flexible meeting and event space. In addition to having a rich cultural history, The Carolina Inn is architecturally significant, blending elements of antebellum Southern plantation houses with Georgian and neoclassical features often found in the Northeast. The original front of the building was modeled after the Potomac River front of Mt. Vernon.  The Carolina Inn is one of more than 30 independent, upscale and luxury hotels, resorts and golf clubs in the United States managed by Destination Hotels & Resorts, the fourth largest independent hospitality management company in the country.