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The Carolina Inn Launches New Mobile Web Site

A Significant Competitive Advantage For A Historic Hotel

CHAPEL HILL, N.C. (May 15, 2009) - The historic Carolina Inn has launched a new mobile web site (

The new mobile platform features five main pages with content that is optimized for mobile web site users. The pages are equipped with links to MSN maps for directions and click to call features for all phone numbers and property images sized to display on mobile phones.

The Inn's primary web site ( has a new feature so that all mobile phone users will be directed to the new mobile version automatically but do have the option to go back to view the main site if they have a mobile phone browser that supports it.

The site can be accessed via or typing in the main property address on a mobile phone or PDA.

The new mobile site offers the Carolina Inn a significant competitive advantage and will make it very easy for guests to contact the historic hotel or view property information.  Additionally, if a Google search is done on a mobile phone, the property's site will easily come up when its link is clicked on.

About The Carolina Inn
Recognized as one of America's "cultural resources worthy of preservation," The Carolina Inn is listed on the National Register of Historic Places with elite status as a AAA Four Diamond Award Hotel and Mobil Four Star Award-Winning Dining at the Carolina Crossroads Restaurant. From the day it opened in 1924, the 184-room Inn has played an important role in the life of the University of North Carolina and the Chapel Hill community. As one of only four hotels in North Carolina built before 1925 to remain in continuous operation, it has long been one of the most popular sites in North Carolina for special events, weddings, business meetings, and academic conferences with over 13,000 square feet of flexible meeting and event space. In addition to having a rich cultural history, The Carolina Inn is architecturally significant, blending elements of antebellum Southern plantation houses with Georgian and neoclassical features often found in the Northeast. The original front of the building was modeled after the Potomac River front of Mt. Vernon.  The Carolina Inn is one of more than 30 independent, upscale and luxury hotels, resorts and golf clubs in the United States managed by Destination Hotels & Resorts, the fourth largest independent hospitality management company in the country.